Want to be a Focus Group participant?

The presentations contain real products, real companies and real people. We ask participants to volunteer information regarding their beliefs or reactions to these real life presentations. We want our participants to feel comfortable providing honest responses because their identity is not going to be exposed.

Virtual or online focus groups are conducted using the internet and software platform Zoom. You use a tablet or laptop connected to the internet to log into a Zoom meeting. The Zoom platform allows the moderator and participants to see and hear each other.

No travel is required. You join the virtual focus group from the comfort of your home.

A moderator will give live presentations and ask participants questions about what they saw or their reactions. With AFG, we style the focus group presentations to change every 50-60 minutes in order to keep participants engaged and make the time go by quickly.

What do you think . . .

How do you feel about . . .

Based on what you saw, who do you believe. . . 

Was this presentation clear?

Can someone summarize the presentation into 1 or 2 sentences?

Based on the presentation, tell us your immediate thoughts.

After watching the presentation, what are your questions? Concerns?

What was confusing?

Based on what you saw, what would you expect to happen next? 

Yes. Focus groups are a form of research and it’s important to preserve the exact feedback from participants. To prevent memory fade or moderator influence, the focus group sessions are recorded to maintain confidence in the results.