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Every focus group needs A participant like you!

Group of 14 people, male and female, smiling.

What does being a participant mean?

A participant is paid for their time to attend a focus group. Each focus group is looking for 8-12 participants to take part in group discussions, presentations, and provide valuable feedback. No experience or training is needed!

how does a participant get compensated?

We provide a cash incentive at the completion of every focus group through PayPal. The estimated pay is different for each group.

How do I become a participant?

There are 2 ways to become a participant:

Step 1: Contact Us:

You can complete the Contact form below with a message that you want to participate. We will notify you by email of upcoming events and ask about your availability.

Step 2: After you contact us, we will send you a short questionnaire to complete.

Step 3: We email you with available dates for focus groups.

NOTE: Be aware of scammers: We do not use Facebook Messenger or LinkedIn to communicate or recruit.

How often can i participant?

After you attend a focus group (in person or virtual), you can become eligible after six-eight months to return.

Who can PARTICIPATE?

We are currently hosting focus groups for participants living in the United States of America only.

real testimonials

“I enjoyed the experience. Your staff was very friendly and helpful, getting everyone drinks and food and whatever they needed.” Tai H.

“The experience of the focus group was great! I thought the whole process was interesting and flowed very nicely.” Alex G.

“I would recommend a focus group to EVERYONE!” KV S.

“Y’all were great. Good experience.” Sam B.

Privacy Guarantee

Advantage Focus Groups respects the privacy of their participants.

We do not share or sell your information to third-party companies.

Frequently Asked Questions

Why do we ask you to sign a confidentiality agreement?

The presentations contain real products, real companies and real people. We ask participants to volunteer information regarding their beliefs or reactions to these real life presentations. We want our participants to feel comfortable providing honest responses because their identity is not going to be exposed.

What does virtual mean?

Virtual or online focus groups are conducted using the internet and software platform Zoom. You use a tablet or laptop connected to the internet to log into a Zoom meeting. The Zoom platform allows the moderator and participants to see and hear each other.

No travel is required. You join the virtual focus group from the comfort of your home.

What happens in the focus group?

A moderator will give live presentations and ask participants questions about what they saw or their reactions. With AFG, we style the focus group presentations to change every 50-60 minutes in order to keep participants engaged and make the time go by quickly.

What questions will I be asked in a focus group?

What do you think . . .

How do you feel about . . .

Based on what you saw, who do you believe. . .

Was this presentation clear?

Can someone summarize the presentation into 1 or 2 sentences?

Based on the presentation, tell us your immediate thoughts.

After watching the presentation, what are your questions? Concerns?

What was confusing?

Based on what you saw, what would you expect to happen next?

Will the focus group be audio & video recorded?

Yes. Focus groups are a form of research and it’s important to preserve the exact feedback from participants. To prevent memory fade or moderator influence, the focus group sessions are recorded to maintain confidence in the results.

Want to be a Focus Group participant?

We now offer virtual focus groups

Every focus group needs A participant like you!

What does being a participant mean?

how does a participant get compensated?

How do I become a participant?

How often can i participant?

Who can PARTICIPATE?

real testimonials

Privacy Guarantee

advantage focus group REFERRAL program

Frequently Asked Questions

Contact Us

want to join a focus group?

Advantage Focus Groups